Content: Inspirational, provocative and relevant
Image: Away from vulgarity and intolerance
Reach: Worldwide
Topics: Human Rights, Ethics, Spirituality, Social Sciences, Life, Health, Culture, Science, Technology, Environment, Economics, Politics
Quality: High standard intellectual material, writings, interviews, discussions and quality paper and printing
Distribution: Honours its distribution quota
Goals: Promotion and education of humanitarianism and unity, love and peace throughout the world
Advertising: Products need approval to reflect our vision
Format: Color printed magazine/Online version